SEO is an exciting, high-stakes game. Millions of dollars of targeted traffic is up for grabs by those with the skills to capture it. Succeed at SEO and you'll be rewarded with endless streams of interested visitors. Fail and your website languishes in obscurity. The bad news is that in this game the rules change weekly, and one of the world’s most powerful corporations tries their darndest to keep everyone in the dark.
Fortunately, search engines aren’t the only ones who can leverage the power of machine learning to rank websites. Anyone can do it, as long as they’re willing to assemble a 100 billion+ node linkgraph, analyze over 300,000 websites, and tap some of the world’s smartest minds to make sense of all the data. This is the story of the team crazy enough to tackle that challenge and in the process invent a totally new kind of SEO software.
The Story of CanIRank
The idea for CanIRank was born from 50,000 rows of SEO data and the question:
“I wonder what kinds of patterns we can find in this?”
Answering that question (and others that followed) ended up requiring a multi-year journey through the amazing world of data mining, under an apprenticeship of sorts with one of the country's leading data miners. After 2 years developing and refining the data models that would become CanIRank, we eventually realized that we knew more about what drives search engine rankings than practically anyone outside of Mountain View.
Rather than keep it to ourselves, we decided to launch a new kind of SEO software: where other tools simply provide data, we could use our ranking models to draw useful and actionable conclusions. Thus was born the world's first SEO Intelligence software, helping to give startups, ecommerce stores, bloggers, and SMEs a chance to compete against the mega-corporations who rank due to the size of their SEO budget rather than the quality of their content.
Choose the Right Keyword Today,
Rank #1 Tomorrow
CanIRank helps you find keywords where your site is already competitive, so you can achieve results quickly, with less cost and risk. Based on 2+ years of research, CanIRank’s Ranking Probability is over twice as accurate as other Keyword Difficulty tools. CanIRank is the only SEO software able to calculate a Keyword ROI Score to find the best balance between ranking difficulty and keyword value specifically for your website.
All the Data Professional SEOs Love,
Your time is valuable! Don’t spend it querying 5 different tools and copying results into Excel. CanIRank's SERP Analysis tool collects hundreds of data points for every keyword, including leading paid SEO tools such as Moz and SEMRush. CanIRank's Rank Trackingtool will even dig up your most valuable keyword rankings without you having to manually add them. Best of all, we monitor the results on an ongoing basis and notify you of any changes you need to pay attention to, like rank changes, competitors on the move, or new link opportunities.
An X-Ray Machine
For Search Engine Results Pages
The best SEOs invest countless hours analyzing search results, trying to understand why sites rank where they do. CanIRank's SEO Competitive Analysis software delivers the same data in seconds, so you can see at a glance what's working and what's not. It's the next best thing to having a search engineer explain the secret sauce in her company's ranking algorithm. Reports are beautifully presented and easily understood, making them an excellent tool for diagnosing and communicating website needs to clients or senior management before each new campaign.
Actions Guided by Data
With every search engine result page, Google shows us by example what kinds of links it favors, which content they consider most relevant, and how much keyword usage is too much. We just need to know how to listen! CanIRank turns all those data points into specific SEO Tasks, like which related words to include in your content, how to make important words stand out, and where to get links for maximum benefit with minimum risk.
Become a Better Marketer
Keeping your skills up to date can be challenging when last week’s SEO best practices are this week’s penalty triggers. Whatever issue your site has, CanIRank connects you to an ever-growing SEO Knowledge Base of appropriate Actions customized according to your skill level, site needs, and the historical effectiveness of each Action. As your skills develop or your website’s needs change, we’ll automatically update your Action Plan so you’ll always know which Actions the software predicts will have the greatest impact.
Prove Your Value
Safe, sustainable SEO is a long game, but small business and startup clients want to see results now. How can you balance the two? First, set expectations by using CanIRank’s SEO Competitive Analysis software to help new clients understand what separates their site from existing rankers. Second, explain how your services will help close that gap (using CanIRank’s Action Plan or your own). Pluck low-hanging fruit with CanIRank's Keyword Difficulty tool, then focus on doing great work while CanIRank automatically tracks your progress in dozens of key SEO metrics. Even if it takes a while for rankings to appear, your client remains reassured thanks to CanIRank’s weekly SEO Progress Reports with ranking factor score increases, new rankings, ranking changes, and clear explanations of which SEO tasks were completed and how they will benefit the site.